Cylia Noordam

Foot Locker asked us to come up with a creative way to present their new women’s collection on Instagram in a way that would be appealing to young women. We had to produce 20 pictures in one and a half day. We were given all the clothes and shoes they wanted to showcase and it was up to us to think of a format that would work for all items. After researching trends among the target audience, we decided on making flat-lays.

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As assistant art-director, I thought of the concept, made the presentation and collected the props. I also assisted on set as a stylist, pairing almost all of the combinations seen below.