Goede zorg verleen je samen
Client: Loxis, a track-and-trace solution for medication, created for pharmacies
Briefing: Create awareness around Loxis and boost its already established name in the industry through a campaign concept.
Insight: Pharmacists have an increasing amount of stress due to high costs, which makes it harder for them to provide clients with adequate care. This is exactly what we play into with our campaign through our slogan 'goede zorg verleen je samen', combined with images of people that radiate happiness and health. These people are so content because their pharmacist uses Loxis. Using Loxis provides the pharmacist with an 'assistant' to help with daily tasks, which frees up time to focus on providing actual care again.
Concept: The most important aspect of being a pharmacist, is providing care for your clients. But that is precisely what you don't always have time for. Due to staff shortages, time consuming prescription logistics, communicating with clients about the status of an order and Dutch declaration policies, you are chronically short on time. So how do you make time for proper care again?
By sharing your workload with others. Because good healthcare can only be provided with the help of others (Goede zorg verleen je samen). That's why Loxis' Track-and-Trace will help you check where your medication prescriptions currently are, communicate this to clients, locate prescriptions in a shelf and create efficient delivery routes. In the end you have time for what really matters: your clients.
For this project I acted as assistant art director and was part of the concept creation. After that, I oversaw the actualisation of the concept.