We R1
Client: Relyon, a field services software provider
Briefing: In 2022, Relyon acquired a company called Way2connect. With that, they also acquired their field services software. The two companies combined their expertise and current software to create a new, improved solution. Together they are now one company, with one product and one mission. We were asked to create a launch campaign for Relyon's new software product.
Context: We wanted to position Relyon One as the new standard for field services: complete, simple and powerful. It was going to be a new product with its own branding, which would conceptually and visually merge with Relyon's new visual identity. It was important that it also worked by itself, without losing the connection to the Relyon brand.
Concept: During the campaign our sole focus was to introduce the new product. They had not decided on a name for the new software yet, and during our brainstorm I came up with the idea to call it 'R1', hinting at the fact that the two companies are now one and it's also Relyon's first product as a new brand. The full name ended up being Relyon One but our launch campaign was titled 'We R1'. We created buzz, excitement and curiosity through teasers, followed by a social media campaign which lead to a landing page.
Relyon One
Everything under control
For this campaign I was part of the team creating the campaign concept and I came up with the new name for the product and campaign title.
