Client: ToCare, a mediator for healthcare professionals
Briefing: Up until now, ToCare has only operated in the east of The Netherlands. They are now opening an office in Amsterdam, so they asked us to come up with an introduction campaign to break into this new market.
Concept: The biggest pain point for health care facilities in 'The Randstad' is the shortage of qualified healthcare professionals. But now, help from 'regio Oost' - where ToCare has its roots - is on its way! ToCare offers loving, well-educated and flexible healthcare professionals. We make the knowledge and experience from 'Regio Oost' available in 'The Randstad'. Before ToCare, it seemed nearly impossible to find qualified professionals. Now, it's almost as easy as finding a gift in your favourite store. (original copy in Dutch can be found under the image)
For this project I acted as assistant art director and was part of the concept creation. After that, I oversaw the actualisation of the concept.
ToCare